The Editorial

"You, as a food buyer, have the distinct privilege of proactively participating in shaping the world your children will inherit."

— Joel Salatin

Salatin is right, you can re-shape the world.

As we become more informed on the subject of how food is produced, we see people steadily opting out of the conventional food production system. Industrial agriculture has had to get on board, albeit by using the adulterated dictionary of the USDA’s government-speak language where “natural” means “minimally processed” and “free range” means a poor dying chicken is given the choice to go outdoors, a place they have never been and will never go. Be careful of those words in the grocery store, but embrace them in the sustainable farming community.

Be pro-active in shaping the world you and your children will inherit. Pay the true value of real food. Heritage farmers are not trying to get rich, they’re just trying to avoid getting poor while they fight the shameless claims of the their own government, agricultural colleges and Big Food. The fact that they have survived and thrived is a testament to the value of what they are doing. Support them and you will change the planet and its creatures for the better. Not just a little bit, but a lot. 

JVF