If you were asked “what is your goal when you shop for food?”, what would your answer be? Most of us would say something like “filling out our shopping list at the best price available”. And that is a sensible answer. Frugality is a good thing. But if you gave the question a second thought, perhaps you would change that a bit and say “looking for the most nourishment for my food dollar”. We eat to nourish our bodies, don’t we? Shouldn’t we judge the price of food by how much it nourishes us. That is, a price per pound of nutrition.
The Real Food movement has focused us on the lack of value in cheap food. But that value comparison is often stated in a much too general way. We use words like “nutritious” or “clean” without much affirmation of how it is so.
As producers of clean, nutritious food, we should not be satisfied with simply pointing the finger at the unhappy result of industrial food practices and telling you that ours is cleaner and more nutritious. We should hold ourselves responsible for demonstrating, qualitatively, the value of clean, well-raised food.
This will begin a series demonstrating with quantitative specificity why Real Food is the less expensive choice, the true value.