I was surprised 3 months ago when I found $9/lb grass-fed ground beef. This quarter, it just went higher, $10.49/lb at Whole Foods. Their top steak, a NY Strip, was priced at $22.99/lb. Mind you, Ribeye and Tenderloin go higher when they have it. And the beef is not quite “local” - all coming in from New Zealand. Other cuts such as cutlets, flank steak and roasts fall in the middle of those prices. So on average, getting all of the cuts found in your cooler would cost $16.74/lb for New Zealand beef or approximately $335. JVF cost: 13.45/lb, delivered to your door.