Wow! Did we have a great time at Open Farm this year? Yes we did. Our count hit 149 but Kim (our registrar) admits that the crowd got ahead of her at one point and there was more than that. We were so pleased that so many of you enjoyed seeing where your food is grown. Isn’t it interesting that a healthy grass environment grows meat? Think about that – vegetarian animals produce delicious meats, full of those vitamins, minerals, proteins and fats made with grass and so desired by our bodies and brains, all without the intervention of pharma or Monsanto. Clean, Real Food is achievable for all if you know your farmer. Thank you for knowing JVF.
Are you amazed by how much the food world has changed in the last 10 years? I am, and the Real Food world made it happen. It was moving along at a steady pace from its inception with a bunch of “old hippies” and Whole Foods in Austin. That was 40 years ago. But the pace of change accelerated over the last ten when the retailers realized you were serious about the food thing. Now we have fast food and grocery companies competing to see who can get on the bandwagon first.
Which brings me to today’s revelation: did you know that the lack of nutrition that goes into the industrial chicken, turkey, beef, pork and lamb also dilutes the flavor? So what have they been doing since factory farms started? They are adding artificial flavors that mimic those meaty tastes. Yep, there’s a chemical company in New Jersey that does nothing but that – invents in the test tube whatever a piece of meat is supposed to taste like and sells it to the producers so their meat can taste like something it is not but used to be.
Wow. More cooked chemicals in our food that nobody told us about. And they convinced us it was “fresh”. What a bunch of rascals.
Remember, the real value is found in Real Food. JVF brings it to your door.
If you were asked “what is your goal when you shop for food?”, what would your answer be? Most of us would say something like “filling out our shopping list at the best price available”. And that is a sensible answer. Frugality is a good thing. But if you gave the question a second thought, perhaps you would change that a bit and say “looking for the most nourishment for my food dollar”. We eat to nourish our bodies, don’t we? Shouldn’t we judge the price of food by how much it nourishes us. That is, a price per pound of nutrition.
The Real Food movement has focused us on the lack of value in cheap food. But that value comparison is often stated in a much too general way. We use words like “nutritious” or “clean” without much affirmation of how it is so.
As producers of clean, nutritious food, we should not be satisfied with simply pointing the finger at the unhappy result of industrial food practices and telling you that ours is cleaner and more nutritious. We should hold ourselves responsible for demonstrating, qualitatively, the value of clean, well-raised food.
This will begin a series demonstrating with quantitative specificity why Real Food is the less expensive choice, the true value.